Up Coming Webinars & Smart Connects
The Elevator Pitch Diagnostic Webinar
Tuesday, Feb 17, 2-4 pm ET
Format: Live, interactive webinar (teaching + guided exercises)
Who This Is For
Business owners, consultants, and professionals whose elevator pitch:
- sounds polished but doesn’t convert
- feels vague, generic, or hard to deliver confidently
- changes depending on who they’re talking to
This is not about scripting clever lines.
It’s about diagnosing why your pitch isn’t landing and fixing it.
Learning Outcomes
By the end of this session, participants will:
- Understand why most elevator pitches fail (even “good” ones)
- Diagnose where their pitch breaks down
- Identify the gap between what they think they sell and why buyers care
Price $49
Upcoming Smart Connects
The Bare Bones of an Elevator Pitch
Thurs, Feb 12, 3 pm ET
Most elevator pitches fail for one simple reason: they sound fine, but they’re misaligned.
The real issue isn’t what you say, it’s the gap between what you believe you sell and why your customer would actually care. This disconnect is at the root of nearly 90% of ineffective pitches.
A strong elevator pitch requires clarity in four areas:
- Who your ideal client actually is
- Your personal motivation and “why”
- A clear understanding of what you truly sell
- Relevance to the customer listening
When any one of these is weak, the pitch feels generic, forgettable, or confusing, even if it’s well rehearsed.
This Smart Connect explores the Bare Bones approach to elevator pitches: stripping away noise and getting to the authentic reason customers buy. Not scripting. Not polishing. Clarifying.
If your pitch sounds right but doesn’t land, this is where to start.
The Bare Bones of Your Why
Friday, Feb 13, 4 pm ET
As Simon Sinek famously said, “Start with Why.”
- Why do you do what you do?
- Why do you genuinely care about your customer?
- And most importantly; why are you relevant to them?
People are highly protective of their time. They will not engage with you, your product, or your service until they understand why you care about them. If your “why” is unclear, the default assumption is simple: that your primary motivation is money.
In this Smart Connect, we will engage in hands-on learning between breakout sessions to help you uncover what may be missing, or unclear, in your positioning statement.
Register now to strengthen your relevance, sharpen your message, and better connect with the customers you want to serve.
The Bare Bones of Your Differentiator
Mon, Feb 16, 11 am, ET
- What truly sets you apart from your competition?
- How do you clearly and credibly differentiate yourself in a crowded marketplace?
- And why should a potential customer believe that you are the right choice to help them?
Between breakout sessions in this Smart Connect, Alignable Ambassador Luc Bouchard will walk participants through the core elements of a strong, authentic differentiator, one that builds trust, reinforces relevance, and supports confident buying decisions.
The Bare Bones of What You Sell
Thurs, Feb 19, 1pm ET
Many business owners confuse what they do with what they actually sell.
- Nike does not sell shoes, they sell identity and aspiration.
- Apple does not sell technology, they sell simplicity and ease of use.
- Michelin does not sell tires, they sell safety and trust.
So, what do you sell?
Between breakout sessions in this Smart Connect, Alignable Ambassador Luc Bouchard will unpack the critical difference between what you do and what you sell, and why understanding that distinction is essential to clear messaging, stronger differentiation, and better customer decisions.
The Bare Bones of Features vs Benefits
Fri, Feb 20, 2 pm ET
Can you clearly articulate the features of your product or service and, more importantly, the benefits those features create for your customer?
Do you understand how those benefits shift depending on the customer segment you are serving?
Between breakout sessions in this Smart Connect, Alignable Ambassador Luc Bouchard will clarify the distinction between features and benefits and demonstrate how aligning them to specific customer segments strengthens relevance, messaging, and buying confidence.
The Bare Bones of Your Brand Promise
Mon, Feb 23, 4 pm ET
Where do you take people when they engage with your business?
What do you want customers to confidently say about you after they have paid your invoice?
Between breakout sessions in this Smart Connect, Alignable Ambassador Luc Bouchard will explore how to clearly define your brand promise and how that promise shapes expectations, trust, and long-term customer relationships.
The Bare Bones of Imposter Syndrome
Wed, Feb 26, 4 pm ET
Are you open to a frank, practical conversation about imposter syndrome and how it shows up in your work, decisions, and confidence as a business owner?
Between breakout sessions in this Smart Connect, Alignable Ambassador Luc Bouchard will facilitate a grounded discussion on imposter syndrome, helping participants recognize its impact and reframe it in a way that supports clarity, confidence, and sustainable performance.
The Bare Bones of Relevancy
Fri, Feb 27, 1 pm, ET
In a crowded marketplace, relevance, not visibility, is what earns attention and trust.
How well do you understand the problems your customers are actively trying to solve, and how clearly do you connect your offering to those needs?
Between breakout sessions in this Smart Connect, Alignable Ambassador Luc Bouchard will explore what relevance truly means in a business context and how sharpening it strengthens positioning, messaging, and customer engagement.